Your image is your asset. It’s the biggest asset you can have as an individual or a business. Have a look at the adverts on TV, many of them use actors or models. Why because the marketing people know that it’s all about the image. For fashion, cosmetics, etc it will be people who look good. For other items it will be the image of the person. Those adverts create an image of who we could be and give us a face that we can trust.
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For an actor your headshot, along with your showreel, are so important to getting in front of a casting director. With your headshot being your key marketing tool it is important that you prepare yourself to get the most out of your headshot photography session.
Why would you be asking your headshot photographer how many looks you would be going for? The question should be how many looks would you like during your headshot photography session? The simple answer to this question is you can go for as many looks as you like. This does though open up a few other questions that you should be asking your headshot photographer.
These are challenging times with almost everyone struggling, especially those with smaller businesses. What can you do about it though? You could sit and wait for it all to be over or you get get out there and publicise your business.
With everything that has gone on this year, so far, you can miss the fact that there are a lot of people looking for a new job. For some it could be that they have been made redundant, others may be small business owners who are simply struggling to make ends meet.
Most of us have used social media (Facebook, Twitter, Instagram, LinkedIn) at some stage but how many of you use it effectively as an actor to promote yourself? Social media is an invaluable tool for staying in touch with your contacts and researching people to find those all important new contacts who may bring you your next starring roll.
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