If I could tell the story in words
I wouldn't need to lug around a camera
Your image is your asset. It’s the biggest asset you can have as an individual or a business. Have a look at the adverts on TV, many of them use actors or models. Why because the marketing people know that it’s all about the image. For fashion, cosmetics, etc it will be people who look good. For other items it will be the image of the person. Those adverts create an image of who we could be and give us a face that we can trust.
These are challenging times with almost everyone struggling, especially those with smaller businesses. What can you do about it though? You could sit and wait for it all to be over or you get get out there and publicise your business.
For an actor your headshot, along with your showreel, are so important to getting in front of a casting director. With your headshot being your key marketing tool it is important that you prepare yourself to get the most out of your headshot photography session.