How Much Should You Charge for Portrait Photography in 2025?
Setting the right portrait photography pricing in 2025 involves understanding market demand, experience level, and specialisation. Rates vary by expertise, with beginners charging £150-£300 per session, while professionals command £600-£1,500 or more. High-value niches such as personal branding, AI-assisted headshots, and fine art portraits offer lucrative opportunities. Managing pricing effectively requires accounting for costs, creating package deals, and investing in marketing to attract premium clients. By staying informed and pricing strategically, photographers can build a sustainable and profitable business in 2025.